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Bailejia International and Carina Foods Forge Global Food Industry Dual-Track Strategy, Driving Industry Development Through Innovation and Quality

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Update time : 2025-06-07 14:25:00

      Recently, against the backdrop of accelerating transformation in the global food industry, Bailejia International Enterprise Co., Ltd. (Hong Kong) and its subsidiary Shenzhen Carena Foods Co., Ltd. have become the focus of industry attention due to their unique strategic layout and innovative development model. Leveraging deep industry accumulation and resource synergy, the two companies are opening up new horizons in the global food market with a dual-track driving force.

     Bailejia International Enterprise Co., Ltd. (Hong Kong), a veteran force in the industry, has built a complete network of branches worldwide with decades of experience in candy and toy production. The company has significant branches in mainland China, Hong Kong, and the Netherlands, covering the production and sales of candies, candy toys, plastic toys, and exquisite gifts. Notably, the design and research and development institution in Malaysia continues to inject vitality into product innovation, while the overseas sales branch in the Netherlands accurately connects with the international market, efficiently managing overseas orders and sales affairs. In 1997, Bailejia International (Hong Kong) established Bailejia Candy Toys & Gifts (Dongguan) Co., Ltd. as a wholly-owned enterprise, which officially started production on June 1, 2000. The production base is located in Tangwei Industrial Zone, Shipai Town, Dongguan City, covering an area of 40,000 square meters with a total construction area of approximately 70,000 square meters and more than 700 employees. With international advanced production equipment, rigorous management processes, and strict food hygiene and quality standards, the company has successively passed ISO9001 (2000 edition) quality management system certification, ISO22000 (2005 edition) food management system certification, and other international certifications. Its products sell well in more than 60 countries and regions in Europe and the United States, becoming a high-quality supplier in the global market. In addition, Bailejia International (Hong Kong) also undertakes the important task of processing overseas orders for Shenzhen Carena Foods Co., Ltd., providing it with solid overseas business support.

     As a key component of Bailejia International's domestic market layout, Shenzhen Carena Foods Co., Ltd. is rooted in the innovative city of Shenzhen. Relying on the global resources, advanced experience, and brand influence of the parent company, it has embarked on a distinctive dual-track development path. The company focuses on two core businesses: high-quality food development and the agency of high-quality imported foods. It is committed to building a bridge between consumers and global cuisine. On the one hand, it actively introduces unique flavored foods from abroad, presenting delicacies from all over the world to domestic consumers. On the other hand, it fully utilizes the R&D advantages and innovative concepts of the parent company, combined with domestic market demand and consumer trends, to carefully create local boutique foods, comprehensively meeting consumers' needs for safe, healthy, delicious, and diversified foods. In the increasingly competitive domestic food market, Carena Foods continues to increase its market share and brand awareness with differentiated product strategies and quality service.

     Industry experts point out that the coordinated development of Bailejia International and Carena Foods not only demonstrates the company's ability to deeply deploy within the global industrial chain but also highlights its leading advantages in food innovation and quality control. In the future, with the continuous upgrading of the global food consumption market, the two companies will continue to deepen cooperation and focus on product research and development, market expansion, and other fields to bring more high-quality products to global consumers and work together to create a more dazzling brilliance in the global food industry.