Bailejia International and Carina Foods Forge Global Food Industry Dual-Track Strategy, Driving Industry Development Through Innovation and Quality
Recently, against the backdrop of
accelerating transformation in the global food industry, Bailejia International
Enterprise Co., Ltd. (Hong Kong) and its subsidiary Shenzhen Carena Foods Co.,
Ltd. have become the focus of industry attention due to their unique strategic
layout and innovative development model. Leveraging deep industry accumulation
and resource synergy, the two companies are opening up new horizons in the
global food market with a dual-track driving force.
Bailejia International Enterprise Co., Ltd.
(Hong Kong), a veteran force in the industry, has built a complete network of
branches worldwide with decades of experience in candy and toy production. The
company has significant branches in mainland China, Hong Kong, and the
Netherlands, covering the production and sales of candies, candy toys, plastic
toys, and exquisite gifts. Notably, the design and research and development
institution in Malaysia continues to inject vitality into product innovation,
while the overseas sales branch in the Netherlands accurately connects with the
international market, efficiently managing overseas orders and sales affairs.
In 1997, Bailejia International (Hong Kong) established Bailejia Candy Toys
& Gifts (Dongguan) Co., Ltd. as a wholly-owned enterprise, which officially
started production on June 1, 2000. The production base is located in Tangwei
Industrial Zone, Shipai Town, Dongguan City, covering an area of 40,000 square
meters with a total construction area of approximately 70,000 square meters and
more than 700 employees. With international advanced production equipment,
rigorous management processes, and strict food hygiene and quality standards,
the company has successively passed ISO9001 (2000 edition) quality management
system certification, ISO22000 (2005 edition) food management system
certification, and other international certifications. Its products sell well
in more than 60 countries and regions in Europe and the United States, becoming
a high-quality supplier in the global market. In addition, Bailejia
International (Hong Kong) also undertakes the important task of processing
overseas orders for Shenzhen Carena Foods Co., Ltd., providing it with solid
overseas business support.
As a key component of Bailejia
International's domestic market layout, Shenzhen Carena Foods Co., Ltd. is
rooted in the innovative city of Shenzhen. Relying on the global resources,
advanced experience, and brand influence of the parent company, it has embarked
on a distinctive dual-track development path. The company focuses on two core
businesses: high-quality food development and the agency of high-quality
imported foods. It is committed to building a bridge between consumers and
global cuisine. On the one hand, it actively introduces unique flavored foods
from abroad, presenting delicacies from all over the world to domestic
consumers. On the other hand, it fully utilizes the R&D advantages and
innovative concepts of the parent company, combined with domestic market demand
and consumer trends, to carefully create local boutique foods, comprehensively
meeting consumers' needs for safe, healthy, delicious, and diversified foods.
In the increasingly competitive domestic food market, Carena Foods continues to
increase its market share and brand awareness with differentiated product
strategies and quality service.
Industry experts point out that the
coordinated development of Bailejia International and Carena Foods not only
demonstrates the company's ability to deeply deploy within the global
industrial chain but also highlights its leading advantages in food innovation
and quality control. In the future, with the continuous upgrading of the global
food consumption market, the two companies will continue to deepen cooperation
and focus on product research and development, market expansion, and other
fields to bring more high-quality products to global consumers and work
together to create a more dazzling brilliance in the global food industry.