Carina takes innovation and diversity as its core, establishing a unique development model dedicated to creating value for consumers and partners, and has forged a distinct brand image in the market.

Dual-Drive Development with Complementary Advantages

Carina adheres to a dual-engine development strategy of independent R&D and import agency.

• Independent R&D: Deeply exploring local food culture and consumer preferences, we leverage innovation to create indigenous 特色 products that align with market needs, igniting domestic innovative vitality.
• Import Agency: Strictly selecting high-quality global foods, we introduce unique international flavors to expand our product boundaries.
  This dual model forms a robust product matrix, satisfying market demands for local innovation while bringing diverse choices to consumers, significantly enhancing market competitiveness.

Rigorous Quality Control Throughout the Process

Quality is at the core of Carina's philosophy, with a strict quality and safety management system covering the entire supply chain.

• For self-developed products, we implement end-to-end monitoring—from raw material procurement and production processes to finished product testing—to ensure every item embodies craftsmanship.
• For imported agency products, we strictly adhere to international standards and Chinese regulations, controlling quality from the source to ensure consumers can enjoy every bite with peace of mind.

Pioneering Innovation and Trend Insight

Carina boasts two elite teams that continuously drive product line upgrades and lead market trends.

• Local R&D Team: Deeply rooted in Chinese flavors, we use creativity to explore the fusion of tradition and modernity, crafting new products that balance regional characteristics with a contemporary touch.
• International Sourcing Team: With a global vision, we accurately capture trends in the international food industry, introducing cutting-edge and high-quality products to the domestic market, ensuring Carina's product line always stays ahead of market trends.

Efficient and Stable Supply Chain Support

With rich management experience, Carina has established a dual-track supply chain system of domestic production + global procurement.

• Supply Chain Management: Integrating high-quality resources at home and abroad, we achieve efficient coordination between production and procurement to ensure stable product supply.
• Warehousing and Logistics: Relying on modern warehousing facilities and professional logistics networks, we provide efficient solutions to ensure products are delivered in optimal condition and on time.

Service Philosophy of Deeply Empowering Partners

Rooted in the Chinese market, Carina deeply understands consumer needs and channel characteristics, using professional services to help partners achieve win-win outcomes.

• For different types of partners (distributors, retailers, food service clients, etc.), we tailor market support solutions covering full-dimensional services such as product planning, marketing promotion, and channel optimization.
• With market insight as the foundation and efficient response as the criterion, we strive to become a trusted long-term strategic partner for our clients.

Carina remains committed to its original mission: using dual drives as the engine, quality as the foundation, innovation as the soul, the supply chain as the link, and service as the bridge, continuously injecting vitality into the industry and creating a bright future together with our partners.